The two of us have been fascinated by traditional British shoemakers for quite some time now- reason for this being first and foremost heritage, quality, attention to detail, expertise and craftsmanship. Joseph Cheaney is up there with the best shoemakers England has to offer. Originally starting in Northamptonshire in 1866, the brand still hand-crafts each and every pair in the original factory, from the cutting out of the leather through to the stitching and final polishing.
Interestingly, the brand recently opened a cutting-edge contemporary flagship store on Jermyn Street- home to London’s finest tailors and shirt makers. The retail concept was designed and led by consultancy Checkland Kindleysides who came up with the ingenious idea of creating a contemporary take on Joseph Cheaney’s Northamptonshire factory- thus emphasizing and celebrating the heritage and craft of English handmade shoes.
The store is divided into two distinct areas; whilst the front area is designed to show that Joseph Cheaney manufacture by hand in England, the second area is designed to feel like the boardroom area where portraits of the founders are hung. The beautiful space at the back of the store provides contrast to the front, with the luxurious inky blue carpet and the furniture creating a more masculine environment.
The design for the new store therefore combines contemporary and traditional materials, a true reflection of Joseph Cheaney which successfully presents them as a progressive brand with traditional values.