Natural Selection is a London-based label that the two of us have followed for quite some time now. Originally started as a denim brand in 2009, the label rapidly turned into a ‘go to’ brand for high quality selvedge denim. Whilst retaining their reputation for good denim, Natural Selection recently decided to branch out their offering by introducing ready-to-wear for Autumn/Winter 2014. Judging by the collection, it becomes apparent that the brand’s expertise in denim complements the clean aesthetics of the ready to wear range.
To mark the launch of the first full ready-to-wear collection Natural Selection have created an interesting portfolio showcasing London-based men from diverse creative backgrounds wearing the collection in an environment of their choice. The result is 10 unique and very personal portraits, highlighting the versatility and wearability of the Autumn/Winter 2014 collection. We particularly like the Great Coat- a full length luxurious coat made of Italian wool- as well as the Tartan used on some of the pieces (including the Shooting Trouser) which is cut from Doppler Tartan wool twill.
To find out more about the brand and to shop the AW14 collection head over to Natural Selection.
Eddie Wrey – Photographer | Acton
David Nicholls – Design Editor | Brixton
Maggie | Brixton
Brad Pickett – UFC Fighter | Bow
Ian Bruce – Artist | Camberwell
Karlmond Tang – Blogger | Camden
Sam Weedall – Auctioneer | Columbia Road
Jonathan Daniel Pryce – Photographer | Somerset House
Harris Elliott – Creative Director | Embankment
Neil Webster – Actor | Soho
Rob Storey – Set Designer | Dalston