Natural Selection is a London-based label that the two of us have followed for quite some time now. Originally started as a denim brand in 2009, the label rapidly turned into a ‘go to’ brand for high quality selvedge denim. Whilst retaining their reputation for good denim, Natural Selection recently decided to branch out their offering by introducing ready-to-wear for Autumn/Winter 2014. Judging by the collection, it becomes apparent that the brand’s expertise in denim complements the clean aesthetics of the ready to wear range.

To mark the launch of the first full ready-to-wear collection Natural Selection have created an interesting portfolio showcasing London-based men from diverse creative backgrounds wearing the collection in an environment of their choice. The result is 10 unique and very personal portraits, highlighting the versatility and wearability of the Autumn/Winter 2014 collection. We particularly like the Great Coat- a full length luxurious coat made of Italian wool- as well as the Tartan used on some of the pieces (including the Shooting Trouser) which is cut from Doppler Tartan wool twill.

To find out more about the brand and to shop the AW14 collection head over to Natural Selection.

Photography by Mike Drummond | Creative direction by Concrete Projects

Eddie Wrey - Photographer 1

Eddie Wrey – Photographer | Acton

David Nicholls - Design Editor 1

David Nicholls – Design Editor | Brixton

David Nichols, Maggie jpg

Maggie | Brixton

Brad Pickett - UFC Fighter

Brad Pickett – UFC Fighter | Bow

Ian Bruce1053

Ian Bruce – Artist | Camberwell

Karlmond Tang - Menswear Blogger

Karlmond Tang – Blogger | Camden

Sam Weedall - Auctioneer

Sam Weedall – Auctioneer | Columbia Road

Jonathan Daniel Pryce - Photographer

Jonathan Daniel Pryce – Photographer | Somerset House

Harris Elliott Portrait-19

Harris Elliott – Creative Director | Embankment

Neil Webster - Actor

Neil Webster – Actor | Soho

Robert Storey - Set Designer

Rob Storey – Set Designer | Dalston