When was the last time you did something for the first time?
We all have dreams and aspirations but more often than not, they don’t materialise. Life gets in the way and it is difficult to take the plunge and do something new, something out of the ordinary. You may say- as many do- that “I’ll do that one day”, but for most of us that “one day” never comes.
Urban lifetsyle brand EASTPAK’s 2012 marketing campaign is all about helping us keep those promises. By reminding us of the things that truly inspire us and by making us think of what we actually live for and how we can further enrich our lives. The beauty of the question is that it can throw up all sorts of answers- For instance, the last time I did something for the first time was when I recently bought my first house. On the other hand, your last first thing could be something more less substantial such as going for a walk somewhere new or making a cup of tea using a teapot. Whatever it is, it should be significant to you, no matter how minor or inconsiderable it may appear to others.
Is there something you’ve always wanted to do? Eastpak wants to inspire you to take control of your future and fulfil your lives. Visit the special EASTPAK site and get involved.